Creative leader with 20+ years’ experience across
agencies and in-house teams, combining creative concept, and AI-enabled content production.
About me
Creative leader with over 20 years of experience across global 4A agencies and in-house brand teams, spanning Greater China, APAC, and international markets. With a strong foundation in branding, UX/UI, and integrated marketing, I bring a unique blend of strategic thinking and hands-on execution — from concept through to delivery.
I have led high-performing cross-regional teams, built creative capabilities from the ground up, and delivered award-winning work for major brands including Huawei, Mercedes-Benz, IKEA, and Disney. With deep knowledge of both Chinese and global audiences, I specialize in helping brands localize globally and scale creative systems that connect meaningfully with users.
Most recently, I’ve been focused on creative innovation through AI-generated content (AIGC), platform design, and storytelling that drives engagement in fast-paced digital environments.
