Unilever's Waste Bank,
turning waste into value
Unilever's Waste-Free Planet initiative aimed to promote sustainability in China by launching a "Waste Bank" that collected used bottles and transformed AI recycling stations into "Waste Bank" ATMs.
Client
Unilever
Project type
Brand identity, Campaign
The project included building a mini-app with a savings system that connects to Alipay, enabling students to open an environmental protection account with an exclusive virtual bank card.
Watch the case study
We developed a brand key and aligned on a series of desired criteria for brand name development, running qualitative tests to verify target audience acceptance. The resulting brand reflected the unique local activity, people, solution, and purpose, providing a critical foundation to guide the development of the brand name and identity.
The project included building a mini-app with a savings system that connects to Alipay, enabling students to open an environmental protection account with an exclusive virtual bank card. The account rewarded points for every bottle deposited, which could be redeemed for Unilever green merchandises and exclusive green-themed products.
Localised waste bank machine design with local artist in different cities in China