Only True Pro Sees the Unseen,
Bringing Pro Security to Life
eufyCam S3 Pro set a new standard for premium home security by combining 4K Max Color Night Vision, dual radar detection, and forever solar power — all wrapped in a brand tone built on trust and care. Our task was to make “Pro” feel less like a spec, and more like a promise.
Client
eufy IOT
Product
eufyCam S3 Pro
Project Type
Creative Strategy, Big idea
eufyCam 3 Pro
Only True Pro
Sees the Unseen
We launched with the cinematic “Night Guardian” TVC,
where the camera becomes a father’s storybook hero — always watching, always ready.
A series of playful and dramatized short videos highlighting
real pain points: false alerts, dead batteries, blurry night footage — all resolved with “Leave it to the Pro.”
Be a True Pro
#CodeChallenge
See What Others Can’t
To launch eufyCam S3 Pro, we hid tiny codes across our ads —
only visible to sharp eyes. Fans who spotted them joined the #CodeChallenge, sharing the code for a chance to win the new eufyCam.
Creative OOH
“Mega eufy – A Night in the Zoo” brought the big idea “Only True Pro Sees The Unseen” to life with an immersive night safari at Munich’s Hellabrunn Zoo,
where over 60 guests experienced eufyCam S3 Pro’s clarity in the dark —
just like the animals who see at night.
