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Unlock with a Wave:
Reimagining Access for Every Generation
The eufy Smart Lock series redefined everyday access by turning a high-tech feature,
palm vein recognition into a human intuitive gesture: unlocking with a wave.
The product anchors eufy’s long-term vision: “Designed for Every Family Member.”
Client
eufy IOT
Product
FamiLock S3 Max (85V0)
Project Type
Creative Strategy, Big idea
How do we turn an invisible gesture into the most visible symbol of innovation for different family members?
We created a suite of videos featuring parents, kids, and grandparents —
each facing a relatable, lock-out moment that ends with a simple wave.
KOL Social video content
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