Conquer Every Mess:
Turning Deep Cleaning Doubters into Believers
Consumers are frustrated by years of overpromised cleaning claims. Most robotic vacuums miss corners, leave pet hair behind, and can’t touch deep-set stains. People don’t just want convenience — they want proof that it actually works.
Client
eufy Clean
Product
eufy RoboVac E28 / E25
Project Type
Creative Strategy, Big idea
The Eufy E28 and E25 are built to deliver exactly that. E28 features the world’s first detachable Portable Deep Cleaner, while E25 leads with 20,000Pa suction.
Both are designed to turn deep cleaning skeptics into believers.
To shift perception around robotic vacuums, we launched a campaign that brings “deep cleaning” to life in the most unexpected way — by turning mess into characters
We extended the narrative on social with the line “It’s So Deeeeeep,”
turning each pain point into a punchline and building product credibility through humor and relatability.
