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Redesigning Korean Luxury for China:
A Digital Transformation Journey

We helped Genesis Motor launch their Korean luxury car in China through digital transformation. Our solution was to position the Genesis as the "New Luxury" and understand the local consumers' mindset by mapping an omni-digital journey.

Client

Genesis Motor

Project Type

Digital Transformation

Genesis website.jpg

We delivered a digital ecosystem, including a mini program, website, branding, O2O, and social content, to boost brand awareness and recognition across digital touchpoints.

Users can explore everything about Genesis, from social sharing to e-commerce, resulting in a fully immersive next-gen branding experience that also connects customers with Genesis's offline service.

WeChat H5 experience: What's Your Genesis?

A personalized invitation video to our launch event based on your selection.

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