Building a New Ultra
High Net Worth Brand with AI
Sun Life Private Wealth is a new Ultra High Net Worth (UHNW) wealth brand launched across Asia. Delivered within a 90-day timeline, the campaign used AI-enabled production to create over 28 videos and adaptations while generating an estimated CAD 600K+ in agency cost savings and reducing production effort by over 1,400 hours.
Client
Sun Life
Project Type
AI-Generated Content
Private Wealth Hero Film
A flagship brand film created using AI-assisted storyboarding, visual development and production workflows,
designed to establish the launch narrative for Sun Life's new UHNW wealth proposition.
Eileen Gu Launch Teaser
An AI-powered event teaser exploring virtual production and athlete recreation, balancing creative innovation with governance, approvals and brand protection requirements.
Campaign Rollout
A 90-day content programme spanning launch, event, leadership, product and social communications, resulting in 28 campaign assets delivered across multiple markets and channels.
